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Performance Marketing
LUXE COSMETICS
6.1x ROAS
Luxe was spending ₹80L/year on Meta ads with a consistent 1.4x ROAS. Their creative was unmemorable, targeting was over-segmented, and there was no cohesive funnel strategy.
We rebuilt their entire ad architecture — starting with a 30-day creative sprint testing 24 video variants. We collapsed their 14 audience segments into 3 broad audiences, built a 3-stage funnel, and redesigned their landing pages to match ad messaging.